New Jersey’s own Martha Stewart, lifestyle magnate and television personality, is working with one of the world’s biggest marijuana companies on a new line of cannabis products.
Stewart, 77, who was born in Jersey City and grew up in Nutley, will be advising Canada-based Canopy Growth on the new line, according to several news reports. But these treats won’t be for people, at least not at first. Stewart’s products will initially be for dogs.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a CNBC story. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
While giving marijuana to pets might sound like some irresponsible college student hijinks, Stewart’s products will use cannabidiol, also known as CBD, a non-psychoactive compound found in cannabis. Basically, it means it won’t get your dog high. This is the part where I remind you not to give your pets any marijuana that isn’t explicitly labeled for pets.
CBD has exploded recently as a health product, dubiously in some cases. But CBD has shown a variety of health benefits. New Jersey’s medical marijuana dispensaries sell products that are high in CBD. Stewart’s products will be made with hemp, which is closely related to what we think of as marijuana, but has much less THC, the psychoactive chemical in marijuana.
The American Kennel Club says there are no definitive studies on how effective CBD is in treating ailments in dogs, but it does note that anecdotal evidence indicates that it has been used to treat seizures and anxiety, and to stimulate appetite.
“Any medication or supplement carries the risk of a reaction,” the AKC website says. “It is always advisable, when giving your dog something new, to start out with small amounts and then closely monitor the effects. And always check with your veterinarian first.”
As the marijuana industry continues to grow, companies like Canopy are partnering with celebrities on products. Canopy already has products with the rapper Snoop Dogg, a noted friend of Stewart’s.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” said Canopy Growth co-CEO Bruce Linton in a statement. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings.”